White Shark Media Uses Customer Feedback as Strategic Plan for Quality Service

Companies that listen and respond to their customers are the companies that are able to improve their product and service, which is directly related to improved sales trends. This seems to be the idea behind White Shark Media (WSM) responsive listening campaign. Listening and responding to clients has given the premier AdWords management firm the answer to building a better client relationship, improve customer retention and gain the trust of new customers. Initially, WSM clients receive a risk free assessment of online marketing strategies; they are then provided with a solution for increased online revenue – customized to fit any budget. So just what are White Shark’s clients saying about the service and ways it could improve?

It is not difficult to find customer reports of 72% increased revenue, or 300 percent conversion rate, or even a 173 percent increase in leads. Whether using PPC, AdWords or SEO management, White Shark Media has always had the expertise to move clients in the right direction. Yet, there is always room for improvement and increased profits for their clients, which is why WSM set out to actively listen to what their clients needed to gain more of the online market share. Here are some of the improvements White Shark Media has put in place to address customer suggestions:

  • To improve communications, scheduled monthly status calls between the client and their SEM strategist to review the results over the past thirty days. Additionally, clients can now speak directly with their contact person with a direct extension to them and their supervisor.
  • To improve AdWords performance tracking, WSM now has the capability to install conversion tracking, call tracking and even Google Analytics in-house to optimize your AdWords campaign.
  • For improved lead conversion, WSM has partnered with Marchex to track customer calls, even including it as a free add-on for local business clients who use their AdWords management plan.

White Shark Media is in the business of helping small to medium sized businesses succeed by optimizing search engine marketing strategies. Whether it’s driving leads and new customers to your business or the need for a dynamic e-commerce website that increase sales, WSM strives to provide the best in search engine marketing.

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