In case you didn’t know, EOS stands for Evolution of Smooth. It is not your typical chap stick in a tube, but rather a smooth egg-shaped flavored lip balm designed to appeal specifically to women.
EOS was first available at Walgreens, but soon grew in popularity and availability. To be able to keep up with the growing demand, EOS decided to buy their own equipment rather than use a third-party manufacturer. The equipment was designed to be mostly automatic from start to finish in order to boost production speed.
Based on evolutionofsmooth.de, the target audience was millennial women between 25 and 35. The usual methods of advertising were employed, such as magazine and television ads. They also got in contact with bloggers and reviewers who posted about EOS, thus boosting visibility and popularity.
Though there are many flavors such as vanilla bean, honeysuckle honeydew, blueberry acai, and lemon twist to choose from, three of the most popular flavors are sweet mint, coconut milk and strawberry sorbet.
Sweet mint is a refreshing minty balm enclosed in a pale blue sphere, available here at amazon.de. The coconut milk sphere is pink with light pink horizontal stripes, which provide a different tactile feel than the regular EOS spheres. The scent and flavor is mildly sweet coconut. Dark pink is the color of the strawberry sorbet EOS and its flavor is sweet creamy strawberry.