Stephen Williams, AWC and the Power of Passion

The worldwide economy is still in rough shape after its precipitous tumble in 2008. Things look up in general, but too many people are still suffering from its effects. Anyone looking for a little inspiration can turn to Stephen Williams, owner and CEO of the Antique Wine Company. Williams, born into poverty, has turned his once small business into a multimillion pound juggernaut.


How did Williams achieve this level of success? Hard work, focus and dedication. Williams was raised in Derbyshire by a cash register salesman father who left his mother at a young age. This forced Williams to rely on himself early.


When Williams started AWC over 25 years ago, he had been working as a life assurance salesman. Though he made decent money, he quickly realized he had pushed himself into a dead end. So, he turned to one of his biggest passions, wine, and became a traveling wine taste tester.


Later on, he founded AWC, an enterprise that earnestly supports and spread vintage wines from all over the world. Williams love for wine gave him a passion that drove his spirit and focused his energies on success.


Now, AWC is a sprawling enterprise: its headquarters in London is huge and well respected. Operation has expanded to include two sales offices in Asia. AWC’s reach continues to spread further and further around the world and it has become one of the absolute top wine providers in the world. AWC services 45,000 clients in more than 100 countries around the world. Clients include private buyers, restaurants, hotels, wineries, and even palaces.


This success didn’t happen overnight: Williams devoted and still devotes a lot of his energy to traveling the world and finding the best wins he can. He personally flies himself to various vineyards around the world and personally taste tests each wine to ensure its quality.


Williams outgoing personality and well-versed wine knowledge has made him an in-demand win lecturer and commentator. He is often quoted in various newspapers and has given a variety of programmes on Riviera Radio in Monaco and hosts a series on the Bordeaux En Primeur wine making process.


And Williams is no wine vintage snob. In fact, the biggest differences between AWC and other wine providers is that they aren’t obsessed with ancient vintages. Yes, they have older and more aged vintages, but they are committed to spreading newer, more contemporary wines and wine vintages. Taste and quality are the two keywords for AWC and they do everything in their power to get only the finest.


Perhaps that’s why AWC has vaulted so quickly to the top of its field: it doesn’t alienate or isolate buyers like more snotty wine dealers. Instead, they focus on providing high-quality wine, regardless of age, to a wide range of clients from across the social and economic landscape.


The lesson here is obvious: passion and desire are the two most powerful influences on success. When Williams started AWC a quarter of a century ago, many people thought he was mad. However, had the passion, desire and raw ability to turn his small company into a multinational juggernaut.


One comment

  1. Rebecca Kash says:

    I can already take something home from the way Williams started in his early days so the lessons actually sank in. Firstly assignment writers break their records and makes the company more social and influence more people. In the culture of the organization, I think they can be best there.

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