Secrets of Eduardo Sirotsky Melzer’s Success

One of the biggest names in Brazil’s business world is that of Eduardo Sirotsky Melzer. At 44 years of age, he has risen beyond bounds to take a position among the world’s greatest entrepreneurs. Dodo was born in an entrepreneur family, and his real name is Eduardo Sirotsky Melzer. He is part of the third generation of the great Sirotsky family. His grandfather Mauricio Sirotsky Sobrinho founded the RBS group. It’s from this lineage that Duda inherited the “entrepreneur blood.”

In an article on Dino, Duda Melzer carries under his belt adequate background education in business related matters. Duda graduated from Pontifical Catholic University with a degree in business administration and a master’s in business administration from the same University. He proceeded to join Harvard business school where he acquired skills in two executive courses.

After obtaining the academic qualifications, Duda joined the corporate world and worked various jobs in different firms. He used to work for Delphi Corporation as a financial analyst and later at BoxTop Media, a non-traditional media company, as the director general. With the acquired knowledge and experience, Duda was fully equipped to join the family business.

Duda’s work within the family business empire started in 2004 as the director general of RBS Groups National Market. Duda Melzer worked his way up the ranks and rose to his current position as the chairman and president of the RBS Group. He is also the chairman of e.Brick Digital, an RBS company operating in US and Brazil dealing with investments in the digital sector.

Other than his academic qualifications and experience, Duda attributes his success to inspiration from John Davis, a professor at Harvard University and a family business specialist. John Davis created “Davis’s rule of excellence” which Eduardo Sirotsky Melzer follows to the letter. He concedes that he also receives inspiration from Ram Charan and Jim Collins whom he considers as influential thinkers. Other than following their programs, Duda directly consults with the three professionals. Eduardo Sirotsky is one of the people on the Cambridge Institute for Family Enterprise leaders list.

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