The Rise of Madison Street Capital as a Financial Advisory Agency.

Madison Street Capital is a banking firm that has grown over the years to become a leading investment bank in the United States. The company is well-known across the world for offering financial advisory services to multiple organizations and institutions. It earns positive reviews from various corporations for its outstanding experience in mergers and valuations. The firm assists other companies in acquiring finances and accessing credit.


According to, the banking firm provided financial advisory services to WLP Automotive, Maintenance Systems Management, Vital Care Industries and Ares Security Corporation among others. Madison Street Capital hires skilled and professional employees, who have the passion for finance. The employees conduct their daily duties and responsibilities from the company headquarters based in Chicago. It has offices situated in Asia, North America and Africa. The banking firm has a well-structured customer care department that ensures needs of clients are met and exceeded. Hard work and determination of workers has seen them being recipients of multiple awards from various organizations. The personnel educates clients on numerous ways of investing on capital as well as providing services that involve bankruptcy, financial report evaluation, economic opinions, private placement, business assessments, hedge fund administration, tax compliance and wealth management among others.


Madison Street Capital was formed through an incorporation of renowned financial experts including Antony Marsala and Charles Bitchway. Marsala is a recipient of several awards for a myriad of achievements in the corporate sector. Anthony’s resilience towards success made him be acknowledged by the National Association of Certified Valuators and Analysts during the 40 Under Forty award. He is currently serving the company as a chief operating officer. Marsala is always on the forefront in ensuring the growth and expansion of MSC, to retain its title among the leading banking institutions in the universe. He has been in the field of finance for over a decade, gaining experience that enables him to oversee operations of the firm.


The banking firm holds multiple awards and honors, presented for its quality services in acquisitions, restructuring and financing transactions. The investment banking firm is acknowledged by experts in the field of finance. Madison Street Capital is a recipient of the 2016 M&A Advisor Award and the Turnaround Award among others. The company takes part in helping communities through charity programs. The baking institution funds several organizations including the American Red Cross and the United Way. It assisted victims of the Eastern and Midwestern United States during a severe weather change that had encountered the country. Learn more:


What’s Your Favorite EOS Flavor?

In case you didn’t know, EOS stands for Evolution of Smooth. It is not your typical chap stick in a tube, but rather a smooth egg-shaped flavored lip balm designed to appeal specifically to women.

EOS was first available at Walgreens, but soon grew in popularity and availability. To be able to keep up with the growing demand, EOS decided to buy their own equipment rather than use a third-party manufacturer. The equipment was designed to be mostly automatic from start to finish in order to boost production speed.

Based on, the target audience was millennial women between 25 and 35. The usual methods of advertising were employed, such as magazine and television ads. They also got in contact with bloggers and reviewers who posted about EOS, thus boosting visibility and popularity.

Though there are many flavors such as vanilla bean, honeysuckle honeydew, blueberry acai, and lemon twist to choose from, three of the most popular flavors are sweet mint, coconut milk and strawberry sorbet.

Sweet mint is a refreshing minty balm enclosed in a pale blue sphere, available here at The coconut milk sphere is pink with light pink horizontal stripes, which provide a different tactile feel than the regular EOS spheres. The scent and flavor is mildly sweet coconut. Dark pink is the color of the strawberry sorbet EOS and its flavor is sweet creamy strawberry.


Clay Siegal, the Success Behind Seattle Genetics

Clay Siegall is a biotechnology researcher based in the United States, and he is the Chief Executive Officer of Seattle Genetics. Clay founded the firm, and he has been utilizing it to impact the pharmaceuticals industry positively by producing numerous drugs to fight cancer. Seattle Genetics is an innovative firm and has created enhanced biogenetics technologies. The company is also committed to generating exceptional medications that can assist in treating cancer patient throughout the globe. Seattle Genetics has produced ADCs, which have improved the rate of motility among cancer patients so far.

Dr. Clay has played a significant role in the evolution of Seattle Genetics. Around one and a half decades ago, he led the company in acquiring its first IPO. So far, the biotechnology research center has generated over $670 million successfully through private and public funding programs. Siegal has obtained adequate experience by working for several organizations before the creation of Seattle Genetics. He began carrying out his biotechnology research when he was working at National Cancer Institute, a government body. In 1991, Clay served the Bristol-Myers Squib Pharmaceuticals Research Institute, where he worked as a senior researcher up to 1997. The Biomedical Association, Washington Roundtable, Alder Biopharmaceuticals, and Ultragenynx Pharmaceutical appointed Dr. Clay to sit on their board of directors.

Dr. Clay graduated with a Bachelor of Science in Zoology from the University of Maryland and is also a Ph.D. holder in Genetics from George Washington University. His research endeavors at Seattle Genetics has significantly benefited the pharmaceuticals sector. Clay has managed to acquire 15 patents for the medications he has created. He has also published over 70 scientific books which are used by students and professionals for reference.

Through the use of his expertise in biotechnology and genetics, Dr. Siegal has helped Seattle Genetics develop ADC technology. The firm has recently commercialized over 20 drugs that are sold worldwide. The production and distribution of the medications have been made easier by working in partnership with leading organizations such as Genentech, Bayer, and Takeda Pharmaceutical Company. The chemotherapies that are being used currently in cancer treatment have adverse effects like hair loss, and consequently, Dr. Siegal is determined to create better drugs.

While the political climate and economy may be unpredictable, Clay Siegal remains philosophical and steadfast. He is optimistic on his firm and unrelenting headway against cancer. Siegal says that he loves creating drugs, but it’s not always easy. He says that once he realizes a goal, he avoids getting caught up in the ups and downs.

Securus Technologies Changing How Officers Combat Violence

Violence in the prison has been a serious issue with me and my fellow officers. Each day that I show up to work, I am constantly trying to keep the inmates from lashing out at officers. My team has been subjected to serious violent outbursts this year, so my superiors have decided to make use of technology to help us to level the playing field. Earlier this year we reached out to Securus Technologies to see if their call monitoring system would be able to help curb the issues we have been dealing with.


To get a better understanding as to why we decided to team with Securus Technologies, all you need to do is look at the recent history of the company. In only a few years, their call monitoring system used to listen to the inmates using jail phones has already been installed and utilized in over two thousand jails across the country. The company objective is making the world safe, and CEO Rick Smith says that his Dallas-based company is available to help us for the long-term.


Once the LBS software is running, it does the work of a team of officers and will scan inmate calls and identify unique chatter that could impact the safety in the prison. Now that my full team is back on the grounds, we can not only spot trouble easier, we can use the alerts from the LBS software to help us to get on top of those potential issues fast. If inmates are talking drugs, weapons, contraband, fighting, or gang issues, we get a jump now on the potential trouble and we can stop violence in its tracks.


Thanks to Securus Technologies, our officers are able to maintain order easier than we have been able to in many years working at this facility.


Healthy Looking Lips With EOS Lip Balm

When EOS lip balm was launched into the market, there was barely a variety of brands to choose from. In fact, most stores sold one type of lip balm, Chapstick. Contained in cylindrical packages that looked like syringes, Chapstick was often found in drug stores. It took a consumer several hours to identify a favorite brand because even then, the lip balm has only two flavors. This was a bit discouraging as the flavors were relatively conservative. ESO made a tremendous entry into the industry of oral care and a few weeks into the launch, celebrities were spotted applying the lip balm in public. Here is why EOS lip balm gained a huge market share and an added competitive advantage in the busy industry:

The flavors of ESO Lip Balm

EOS comes in various flavors. Unlike the Chapstick brand, this is a new era of production that harbors favorable flavors. To most users, EOS has been what is missing in their oral care regimen. EOS lip balm offers you smooth, delightful lips coupled with natural taste.

Organic lip balm containing passion fruit

Organic EOS lip balm comes in the most natural form with the flavor packed with rich vitamins and soothing shea butter. This lip balm flavor is as natural as the ingredients used to manufacture it. Expect healthy lips at the end of it.

Organic ESO containing Pomegranate Raspberry

This flavor is hypoallergenic, an aspect that is dermatologist tested. Coupled with rich vitamins and minerals, this flavor harbors chemical-free ingredients that make it safe for the lips. Aside from that, it is free from paraben and lead, ingredients that the darken lips, see also here on

Vegan flavor

EOS Vegan Flavor is paraben-free. It is one of the preferred flavors in this brand of lip balm. The lip balm comes in a beautiful container as well. For most users, this lip balm does the magic. Hop over here to see the magic.

Lori Senecal- The Corporate Woman to Watch

Lori Senecal has a great life full of real success in her career and personal life. She started her fulfilling career journey when she was young and after completion of her degree in Sales and Marketing. Since her first day in the corporate world, Lori has turned all her position into magical growth that has seen her receive numerous recognitions globally. Lori praises her continued life success due to having a secure family connection and an older sibling who has backed and guided her to fight for her dreams.


Lori Senecal has an education background in sales and marketing where she has proven herself as a global marketing leader. She is an admired woman with high powered positions in world companies that value digital and creative marketing to increase their growth and acquire profit. Lori has used her extensive education and skills to come up with advertising trends that change the profit outcome of any company she works. At the Crispin Porter and Bogusky, LLC, Lori holds a high position of being the ever woman Global chief executive officer. In the year 2009, Lori received an appointment from Kirshenbaum Bond and Partners as their chief executive officer and president. Additionally, she is a partner in the company. During the same period of 2015, she served as the Director of MDC Partners Inc before she joined Advertising Council Inc as the director. Lori positions have seen her play the unique role of raising the company and the human resources.


According to GCReport, her contemporaries praise her for great attitude and humility. She states that her achievements are due to support she receives from people surrounding her in the office and at home. For more details visit Ideamensch to see more.

Lori Senecal believes that every company should work with a professional advertiser. She states that Facebook is a great advertising tool but to receive results you need to create a distinctive niche that attracts mobile viewing. She says that image is what draws consumers and it’s a vital element in advertising. Additionally, advertising experts who can predict the market trends like Lori Senecal give a company the power to landmark their position in the industry.



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Will AI Replace Conversion Rate Optimization Consultants?

What is clear today is that AI is not likely to endanger many jobs for now, but it will have a significant effect on others. AI is not about being able to write a convincing marketing email. However, machine learning does have the benefit of quality feedback for marketers.

For instance, algorithms have proven themselves quite useful for optimal product pricing. Besides that, they are quite good for being able to target audiences that are likely to click on ads or forecast sales.

AI and Conversion Rate Optimization are the Perfect Fit

One area that machine learning has excelled is conversion rate optimization. Most marketers usually have a tough decision to make after doing A/B testing. However, with machine learning, a website is able to tweak itself in a manner, which is optimal.

Today, there are companies out there that offer AI-based CRO. One of the leaders in this area is Sentient Technologies, which launched a product in September 2016. According to Sentient, their AI solutions are able to mimic biological evolution, which enables them to learn, adapt, and react in a way that is beneficial for you.

The case studies it has published on its site are compelling. One of the companies that have used its products is Cosabella, an underwear brand. The AI was able to do A/B testing that would have required a marketer to conduct 160 tests. When Cosabella used the AI, it was able to increase conversion by 35%.

What is the Future of the Conversion Expert?

No doubt this type of AI technology will eliminate a lot of the stress that goes into conversion optimization. As marketing tech giants consolidate and the growing sophistication of e-commerce site will mean more marketer turn to AI solutions. For one, it will be more economical than hiring a data scientist to do the work.

Although technology can be able to conduct more tests than a human can, the final solution of what to use will come down to a person with analytics experience. Machine learning can only help when used in conjunction with a marketing expert.

However, it will help to eliminate the donkey work and give them more time to design changes that will be tested by the AI. Thus, it would seem that marketers will play a lesser role in optimization, but it will still be a crucial role. AI is just a more powerful tool that will give them a competitive edge. Learn more about Sentient at

Greg Secker: Live the Life That You Desire

Greg Secker is one of the personalities in the 21st century that love to see people lead the lives that they desire. Leading by example Greg Secker has been influential in ensuring the less fortunate in societies around the globe have a reason to smile. Greg helps to make their lives better through educating, coaching and supporting them altogether. He claims that his ideas originated out of boredom. He wanted to teach people means by which they could make money and stop being enslaved by their day jobs.

Greg likes to work from home. In an interview, the founder of Greg Secker foundation stated that he does at least 70% of his work at home. He even holds board meetings at home. Despite having several companies to run, the entrepreneur finds it suitable to attend to all his duties from the comfort of his home. Greg will travel occasionally during motivational tours.

When asked about how he normally brings his ideas to life, Greg said this. The most important thing about any idea is to think deep into the stages that your idea will go through in your mind. This will enable you to have a full vision of how your idea will be when it comes to life. This will help in creating the excitement and the drive that will help you bring your idea to life.

Greg claims that as an entrepreneur one of the things that help him become productive is the habit of thinking. Entrepreneurs should give themselves time to think. About their current and future positions as far business is concerned. Greg also recommends that entrepreneurs should find a time and read books on entrepreneurship.

Greg Secker who was born in 1975 has a burning desire of teaching people of how to become entrepreneurs. Greg has founded several Groups and companies including Knowledge to action group (2003) and the Greg Secker foundation whose main aim was to improve the lives of people across the globe.

The launching of the Capital Index, SmartCharts, and FX Capital is seen as the main achievement that the entrepreneur feels proud of. Greg has also established himself as great motivational speaker especially after his success in business. He has talked to and inspired various groups across the globe.

Career History and Achievements of Drew Madden

Drew Madden is the former President of Nordic Consulting Partners Inc., an international Epic consultant firm. He has a career as a Healthcare IT, and serves as a passionate entrepreneur who is dedicated to building excellent teams and unique company cultures. Through these rules, he manages to create trusted partnerships with his clients. In his position at the Nordic Consulting, Drew oversaw recruitment, customer relationship, and business development. Through his leadership, the company won several KLAS awards. In 2011 and 2014, the company was ranked at the first position for Epic Implementation services.

Drew Madden Career History

Drew Madden started his career in 2002 at the Cerner Corporation as the Integration Consultant. He spent 4 years implementing Inpatient Clinical applications in two Chicago based hospitals. He later joined Healthia Consulting where he spent 5 years. During his time here, Drew Madden achieved implementing implement Epic Inpatients in in several hospitals throughout Midwest. He also received EpicRx certification in Willow. Other achievements during his period here include obtaining Inpatient Procedure Orders, Inpatient Medication Orders, and Clinical Documentation.

In December 2009, he joined Ingenix Consulting as the Regional Sales Director and was responsible for business development. He also oversaw the sales of GE, Epic, and Allscripts consulting services throughout Midwest. Drew Madden was elected the Vice President of the Nordic Consulting Partners, Inc. in December 2010. He served in this position for 7 months before being promoted to become the company’s president. He served in the position for 4 years and 11 months before leaving in April 2016 for Evergreen Healthcare Partners.

Formation of Evergreen Healthcare Partners

After Nordic, Drew Madden became a managing partner at the Evergreen Healthcare in July 2017. The company is the leader in provision of healthcare IT services throughout the country. The company’s team has many years of experience in the field and maintains long-term partnerships by understanding customer preferences.

Drew Madden’s Education Background

Drew Madden attended and graduated from the University of Iowa where he received B.S.E in Industrial Engineering and Medical Systems. During his time in the university, he was a student advisor.

Getting To Utilize the Rocketship Education Program

For almost every single parent out there, they want to be able to send their children to a good quality school that provides them with a superior education. Unfortunately, the state of California does not necessarily have a lot of good quality public schools for low-income families. Being a low-income family does not mean that you should skimp on your children’s education, and Rocketship education allows you to finally find a good quality Charter School local to your home that is going to provide this level of Education that you both want and need for your children.

Rocketship education was founded in 2007 and has since grown to be one of the leading charter school systems in the country. Rocketship education makes it incredibly easy for you to find a good quality Charter School throughout the state of California without needing to do all of the research on your own. Once you make the decision to utilize Rocketship education for yourself, you are going to notice how effortless it is for you to get your kids started on an education that is going to be ideal for their needs and requirements going throughout school. No matter what their grade currently is right now, they will easily and quickly be able to be in a charter school system by using Rocketship education.

There has never been an easier way for you to find a good local charter school than by utilizing the Rocketship Education website. Rocketship education is a wonderful website for you to utilize as often as you would like, as it allows you to finally easily and quickly be able to match your kids education with a school that is going to work for them. Now that you know how easy it is to get your kids started in a charter school, it is just a matter of visiting the Rocketship Education website and learning as much as possible about what they are able to do for you and getting your child enrolled as soon as possible in a charter school that is going to work for them and their current grade and education level.