Luiz Carlos Trabuco Takes Bradesco To Greater Heights Of Success

Luiz Carlos Trabuco has cultivated decades of experience in learning, understanding, and excelling within the business culture of Brazilian bank Bradesco.

He is currently their CEO and has served in this capacity since 2009 when he succeeded Márcio Cypriano. Trabuco, as he is called most often, has developed a vast array of financial skills which he learned at various posts of executive leadership within the company. He has cultivated financial acumen with their Marketing, Pensions, and Insurance divisions in his long running career.

Trabuco’s path of growth and development within Bradesco led him to their Insurance division, which he led from 2003-2009. Here, he achieved spectacular results for them as he substantially increased revenues which contributed a significant portion of the company’s overall profits. During his tenure as the head of Insurance, Bradesco consolidated their market leadership position in Brazil and in Latin America. Twice he was honored for outstanding performance when he was named as the Insurance Personality of the Year. His time spent leading the Insurance division was marked with success and earned Trabuco serious consideration for the top spot of CEO.

Luiz Carlos Trabuco began his career with Bradesco as a clerk in his hometown of Marília. This was where they were founded and Trabuco served here for two years beginning in 1969. This enabled him to gain valuable front line experience with customers and to see banking in its most basic form. After this time, he transferred to the company headquarters in São Paulo, where he embarked upon a path of continual development and growth in financial skills.

The University of São Paulo was where Trabuco received his higher education and he obtained a degree from the Faculty of Philosophy, Science, and Letters. It was not the usual path of someone aspiring to go far in the profession of banking and finance. However, it has worked out really well for Trabuco and Bradesco as his financial skills are extensive and sophisticated.

The time that Luiz Carlos Trabuco spent as the leader of Bradesco’s marketing efforts was notable for one important reform that he implemented. For the first time in the history of Bradesco, they allowed for publicity campaigns and a relationship with the financial press. Prior to this modernization from Trabuco, they hadn’t had any contact with reporters. This has helped increase the branding of Bradesco and improved their name recognition among the public.

A corporate university is another innovation put forth by Luiz Carlos Trabuco. This occurred when he assumed the duties of CEO and its purpose is to develop the next generation of leadership for Bradesco’s continuity and renewal program. Worthy individuals who showed potential for the achievement of advanced banking skills were promoted and given a greater voice within Bradesco. Trabuco and other high executives helped determine those candidates who were required to have a plan of action and a strategy in going forward.

Market leadership is a key concern for Bradesco and just before Trabuco took the reins of leadership they had lost their position in the top spot. For a time, other growth patterns were emphasized. Improving customer service in the local communities that they were based in and focusing on organic growth were two methods that Trabuco used to reorient Bradesco. This brought them through the Great Financial Crisis and its aftermath until a better opportunity presented itself.

In 2015, Trabuco and Bradesco rocked the world of Brazilian finance when they acquired the national branch of HSBC. With this success in hand, Bradesco re-entered the fray for market leadership and Trabuco was honored as the Entrepreneur of the Year in Finance by DINHEIRO. Trabuco continues to faithfully lead Bradesco.

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