Lime Crime – A Revolutionary Brand In Makeup

Lime Crime is a Los Angeles-based cosmetic brand founded by CEO and businesswoman Doe Deere in 2008. The inspiration to develop this brand came from Deere’s distaste of other makeup brands not offering pigmented products. Due to this, their products are highly pigmented. Many of the products offered are based on the CEO’s unique and colorful style. Their headquarters are located in Los Angeles, California which is where all their products are developed by an independent team of cosmetic professionals.


Lime Crime is a trendsetting cosmetic brand that wants to set standards for quality and beauty. Due to this, they have a mission to fulfill. Their mission is to revolutionize makeup. They want to change the way in which people both shop for it and feel when putting it on. In some way, this brand has changed the way people now purchase makeup. They were one of the first online-only cosmetics brands that offered products which you could not find in-store. One could say that this brand has also changed the way people feel when putting on makeup. Their products allow people to express themselves to the fullest.


A huge selection of makeup products is offered by this brand. Their products include lipsticks, hair dye, eyeshadows, highlights, press on nails, and even makeup brushes. Many of the products mentioned come in a variety of different colors. The variety of colors offered by them stands out from other cosmetic brands due to being bright and pigmented. When shopping with this brand, one does not have to worry about the products being dull and sheer.


All of the products offered by Lime Crime are 100 percent vegan and cruelty-free. This brand is certified by both The Leaping Bunny and PETA which are two organizations dedicated to stopping animal testing. Ingredients such as beeswax, lanolin, whey, or carmine will not be found in any of their products due to them being an animal derivative. Almost everyone employed at their headquarters is animal lovers. Due to this, the employees are dedicated to creating cruelty-free products which will end up saving the lives of animals.


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