The lip balm game is ever-changing, with many new brands coming on the market. In the past, Chapstick was the biggest and most popular lip balm brand in the United States. However, even though they were quite popular, they were also pretty bland in the design department. Chapstick was always the brand that focused on fiction more than design. Now, that focus may have been their downfall. Customers these are looking for more than function in a lip balm – they desire design. Millenial consumers are the biggest sector of buyers of lip balm, lip gloss, and cosmetics. These consumers are looking to make fashion statements with everything that they buy. Social media is also a big thing these days, with people posting every detail of their lives. These consumers are looking for a great looking lip balm that they can post to their social media accounts. EOS lip balm is the perfect pretty lip balm for this task. EOS, also known as Evolution of Smooth has taken the United States and the rest of the world by storm. This brand of lip balm has become a staple in every purse and makeup bag of young women everywhere. EOS is extremely popular due to one thing; the packaging. The EOS packaging consists of small orbs available on Kohls and Ulta in various pastel colors. The EOS lip balm is fun and definitely makes a fashion statement.
Evolution of Smooth lip balm can be seen in almost every fashion and beauty magazine. The lip balm has been featured on every ‘best of’ list and they have been featured in many fashion and beauty advertisement. The lip balm is so popular, it has made over $250 million in a very short amount of time and the number will continue to climb. EOS is currently the second bestselling lip balm in the United States. The lip balm has been seen on celebrities as well. Celebrities such as Miley Cyrus and Kim Kardashian has been seen with EOS lip balm.