Duda Melzer Transforming Grupo RBS into an Industry Leader in the Brazilian Media Sector

The growth of global economy highly relies on good governance and leadership. Market institutions and top investors In Brazil and the rest of the world demand the adoption of effective leadership practices. Chair and President of Grupo RBS, Duda Melzer made a guest appearance during the LIDE Santa Catarina’s lunch debate to discuss issues affecting the corporate sector.

Eduardo Sirotsky Melzer partnered with LIDE SC’s president, Wilfredo Gomes to give a lecture on how to be an effective leader and create opportunities especially in times of crisis. Professionals in the public sector and top public leaders also attended the lecture. Other committee debaters were President of FIESC, Valerio Gomes Neto, Usiminas’ Board of Directors, Marcelo Gasparino da Silva, and Mutilong’s president.

About Duda Melzer

Duda Melzer specializes in overseeing the overall growth strategies of Grupo RBS. The family owned business was founded back in 1957. Melzer received a bachelor’s degree in Business Administration from the prestigious PUCRS. He proceeded to join Harvard Business School and graduated with an MBA.

Melzer obtained a job at the Grupo RBS in 2004 as the general manager in charge of the domestic market division. The company went through a period of transition in 2012, which saw Melzer become the President and Board Chairman. The transition was plan used by the firm to strengthen its corporate governance and improve the quality of services rendered to clients.

With about six thousand workers, the RBS Group is the largest and fastest growing company in the Brazilian communication industry. In 2015, Melzer was nominated to be part of talented entrepreneurs of the Cambridge Institute for Family Enterprises. The organization brings together 25 accomplished leaders of world’s entrepreneurial families who make a tangible impact in the corporate world and are considered as role models. Duda has received several awards and industrial recognition. For instance, he received the Entrepreneur of the Year Award in 2015.

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